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Idea
Developing Urban Vibes brand connection with music/culture. Users have access within the Urban Vibes app to useful content, which will have a very positive impact on attracting new audiences.
Functionality description
- Radio
- Streaming and exclusive materials
- Podcasts
- A magazine and blog about snickerculture
- Live streaming
Justification
- Availability of exclusive content and regular updates;
- Opportunity for gamification/adding media to the online shopping experience.
Expected effects: