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About the project

Bank Union is a commercial bank owned by SPAO Ingosstrakh. The main lines of business are retail, corporate and investment banking, as well as work with affluent private clients.

Approach

I was tasked with redesigning the site to make it user-friendly for individuals and provide quick access to product applications. It was necessary to emphasize the bank's main loan products: car loans, mortgages, consumer loans, and credit card applications.

What I did

• Chose a new visual style - modern and bright, digitalized the corporate colors;
• Developed a block-based site structure that allows for flexible content management on the pages without compromising the overall concept;
• Updated the functional blocks: Calculators and applications;
• Improved the "offices/ ATMs" section and marked locations on the map so that the customer can easily find the nearest bank branch;
• Developed branded banners in Photoshop - customized images for each product.