Develop a new IQOS platform for the Russian market to increase brand awareness through the use of a new visual style and promotion of the branded line of electronic cigarettes.
<aside> 👀 There is no digital platform without a clear positioning in the Russian market. IQOS is about the combination of eco-friendly technology and customer care that ensures the production of e-cigarettes.
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<aside> ✅ Developed a unified digital platform with a showcase of IQOS' core collection of e-cigarettes;
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<aside> ✅ Solved the business challenge of implementing TRADE-IN and referral programs to attract customers through various promotions, discounts and exchanging an old device for a new one;
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<aside> ✅ Implemented the design system under the new visual style with a guide on how to use components, styles, indents for different devices.
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The navigation bar was designed for quick access to the main sections of the platform. Based on the research of the target audience and user needs, the section was divided by priority: About IQOS, Buy, myIQOS, Support and Addresses.