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About the project

Auvix is the leader among B2B marketplaces for multimedia and telecommunication equipment in 70 cities in Russia and abroad.

Business Objectives

Increase profits through sales of AV and IT products and services

Project Objectives

To design a unified B2B digital platform for further development

Problem

<aside> 👀 The old version of the website is outdated. It is difficult for the target audience to navigate and find the right equipment.

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<aside> 👀 There was no unified platform system with a catalog of equipment, a section with the company's competencies, an academy of experts and a personal cabinet for B2B users. When registering or authorizing a user on the old version, the user was redirected to a third-party service.

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Old version of the platform for B2B

Навигация.png

Solution

<aside> ✅ Simplified the customer journey in 2, 3 steps. The new version of Auvix has developed simplified navigation of the catalog with different equipment and content sections for further scaling.

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<aside> ✅ Developed a modular system with template blocks to scale, providing section support combined with a simple and easy to use visual style based on geometric shapes.

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